Empowered Involvement

EmpoweredInvolvement.com is run by Martin Oetting, doctoral candidate at ESCP-EAP European School of Management (Berlin Campus) and freelance researcher.
Martin’s areas of expertise include Viral Marketing, Word of Mouth Marketing and Web 2.0 Marketing.

Downloads

This page provides an overview of the documents that are available for download.

January 8th 2008
ESCP-EAP Working Paper # 28
Empowered Involvement and Word of Mouth: An Agenda for Academic Inquiry (PDF)
(The download is provided through the ESCP-EAP Berlin website.) Please also see the blog post about this working paper, and feel free to comment.