Empowered Involvement

EmpoweredInvolvement.com is run by Martin Oetting, doctoral candidate at ESCP-EAP European School of Management (Berlin Campus) and freelance researcher.
Martin’s areas of expertise include Viral Marketing, Word of Mouth Marketing and Web 2.0 Marketing.

trnd - the real network dialogue

trnd is the German Word of Mouth Marketing pioneer, founded in 2004. It has a network of 60.000+ members who participate in Word of Mouth campaigns for brands such as Nivea, Wrigley or Opel (General Motors). For our research, trnd has provided us with access to information, insight and technical support.